Jeff Tews and Susan Rather have been part of the BrightStar family since 2006 when they opened the BrightStar Care franchise in Madison. Their business grew fast and they opened additional offices in Janesville, Baraboo and LaCrosse WI. Jeff and Susan have been named BrightStar’s “Franchisees of the Year” twice. Their home care and medical staffing operations are recognized in the industry for their excellence and are accredited by the Joint Commission.
Hard work and innovation are the roots of their growth and success. They’ve developed a culture within the organization where continuing education and process improvement are top priorities, and the staff are empowered to provide great care. Each operation is staffed with team members that share the vision of delivering “Peace of Mind” for families by providing great care and service to their loved ones, hiring compassionate staff and ensuring they have the resources necessary to do their work, and being a charitable participant within the communities served.
In March 2015, Jeff and Susan became the first BrightStar Senior Living franchisees to extend their mission of delivering A Higher Standard to those who need more care and support than is possible in the home. “Our ability to offer skilled, personal attention is a valuable differentiator of BrightStar Senior Living. When other senior care organizations have difficulty accommodating complex medical cases, we can confidently say ‘yes’ and offer a better standard of living,” says Rather. “With a growing senior population in our area, there’s an unbelievable demand for advanced care, including end of life and in times of extreme need.”
By combining their home care and staffing business with BrightStar Senior Living, they have built an organization that is able to provide a continuum of quality care from the home to a residential community.
Susan graduated from UW – Eau Claire, studying Medical Technology. She also has a MA in Human Relations from the University of Oklahoma. Susan worked 25+ years in various medical laboratory settings, with expertise in personnel management, regulatory compliance and process improvement
Jeff is a Minnesota native and graduated from the University of Minnesota, earning his bachelors and a MBA. Prior to BrightStar, he worked in large corporate organizations (Northwestern Bell, US West, Qwest, US Bank), gaining expertise in organizational and team development, customer service and business ethics.